Photo Credit: Northwest Guardian

South Sound Together has a new way to spread the word about what makes the South Sound stellar. We’re welcoming military personnel to Joint Base Lewis-McChord with a reminder to Live Like the Mountain is Out. Each new service member to the base — that’s about 1,000 people per month — gets a window cling with the icon and motto.

We’re excited that this effort is encouraging South Sound pride among such a large and vibrant community. JBLM is one of South Sound’s largest employers and has been hailed as among the most successful of the nation’s joint bases.

And when they are displayed, the window clings will spread the word about our region both on the base and off. About 70 percent of the 45,000-plus service members and 55,000-plus family members assigned to the base live in the surrounding communities, with about 60 percent of those dwelling in Pierce County. The base creates civilian jobs, too, including not only work on the base but also work for defense contractors and the wide variety of other businesses that count military families among their customers and clients. There are also many retirees from the base who choose to remain in our region — a testament to the high quality of life in the South Sound.

Another thing that makes us proud: This outreach project is funded with our share of proceeds from the sale of South Sound Proud swag made by T Town Apparel. That means that when you spread the good word by wearing a sweatshirt or giving a friend a mug, you’re helping us spread the word, too.

Got a great idea on how else we could share our enthusiasm? Let us know. We’d love to find more ways to help our community show it’s South Sound Proud and support efforts to Live Like the Mountain Is Out.

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